NFTs market x Brands It’s a movement in the NFTs market that now garners lots of attention. You witness the shift from NFTs x ownership rights to NFTs x limited goods x commercial use. Brands see it as a great chance to expand into virtual spaces. So, you’ll have more to buy, collect, rent…
Anti social media In WWD Japan’s newsletter on 6th December 2021, an editor in chief said that Lush, a British cosmetic retailer, ended all social media, including Instagram. When we read, we asked ourselves. Is that true? It sounds odd to us. Then, we felt that he might have jumped to this conclusion quickly or misperceived.…
Mobility The food truck is popular in Japan. You might think of it as foods such as crepes, kebab, ramen or takoyaki. Now, it’s more than that. It extends its idea during a pandemic. In this period, you are practising new norms. Retail businesses need to tear down the stereotype. One of their tests is…
Imagination in business We cannot keep our minds off this – how important it is to use imagination in business. We imagine that some people see things that others can’t. But some view them. It’s more than a concept or vision. It’s more about things that you can see in a more lasting span. You…
The value of branding How do you see branding? What is a brand? What is branding? They are vague. But we use them often. It might not be easy to tell the difference and explain what they are. We’ve learned that Japanese companies view branding as advertising, brand logos, names, or product images. It seems…