Use of time - Live commerce
We believe new sales channels create unique experiences that save your time.
We are convinced live commerce is an emerging example of this. Live commerce has the potential to save your shopping time. Could live commerce replace the hassle of wasting hours getting to shops and returning to your home? Could it form a new habit to spend time in live commerce rather than browsing the seas of products at online marketplaces? We cannot wait to find out.
But on the flip side, you spend much more time on live commerce as it becomes more fun. Here is a minor sign. You could join in creating clothing items with hosts from scratch – they ask you themes, pick colours, discuss fits, and more, which is unique.
The market value of live commerce is a fraction in Japan, but it’s an emerging channel to watch.
The last question to ask. What would you have achieved if you used live commerce?