We know that consumers’ expectations are even higher in a time of creative ideas and innovations. But many brands face a challenge. It takes much work to deliver the essence of brands to Japanese targets. It cannot reach them. It cannot be part of their pre-purchasing. As a result, those brands are in the shadows among the more popular and widely accepted brands in the market. What is the cause of this? The lack of communication strategy, brand-building perception, or current resources might make them do so. We have to delve into the clients’ backgrounds to understand each case.

 

So, what can we do for those brands? What do we want to do for them? We asked ourselves. Our thought is this. We want to ask who the brands are. We want to think about what their brand’s essence is. We want to find out what makes it hard for brands. We want to solve their issues. We want to support them. And we want to deliver the messages of why brands’ products or services help target lives, how brands strive for their goals, and how brands want to be for them in the long term. We see this as the brand’s core. It is a stance towards their goal. To approach with those consistent but blended messages with diverse angles increase the brand’s exposure and gains media recognition. Then, this is linked to the target’s purchases. It can create ties with them. Not only once but constantly over time.

 

In essence, we want to be close to the clients. We want to understand their brand’s core deeply. We do this with a long-term view, consistency and passion. We help clients build their style through the three principles. We aim to develop a client’s brand theme that can relate to Japanese targets.