We know that consumers’ expectations stay high more and more in a time of creative ideas and innovations. Many brands face a challenge. It’s hard to deliver the essence of products or services to Japanese targets. It cannot reach them. It cannot be in their choices before purchasing. As a result, those brands are hidden under the market’s favoured, widely accepted ones. So, what is the cause of this? The lack of communication strategy or lack of brand-building perception, or current resources might make them do so. We have to dive into the clients’ backgrounds to understand each case.


So, what can we do for those brands? What do we want to do for them? We asked ourselves. We want to find out what causes them. We want to solve their issues. We want to support them using our branding skills, a wide range of views, and network. We want to deliver the messages of why clients’ products or services help target’s lives, how clients strive for their goals, and how clients want to be for them in the long term while building the brand’s style. We view brands’ core as a stance towards their goal. It can be said to be spirit, but we must go deeper into the client’s roots to understand it. Those consistent but blended messages with diverse angles increase the brand’s exposure while gaining media recognition. Then, it links to the target’s purchases.Not only once but for an extended period.


We hold a long-term view, consistency and passion. We help clients to build their style using our three principles. We aim to develop a client’s brand theme that can relate to Japanese targets. For this reason, we offer the services.

For brand promotion and events

We help brands to build their style from the promotion side. We create brand stories targets want to see, try, and share. And we pursue to link their perceptions with the brand’s long-term purchase. We promote how the brands want to be for a long time.


What we do

PR, Social media, Strategy and planning, Media relations, Showroom, Event and Consulting

For New business development

We help foreign and Japanese companies with overseas growth plans. We offer services to meet clients’ requests using our partnerships, experts, and alliances.


What we do

Overseas Business Development, Brand Development, Marketing research, Agent research, Trade show and sales event support and Consulting


Krayon, Inc.

Kudan Minami 1-5-6-5F, Chiyoda-Ku,
Tokyo, Japan


Hiroky Nakaya

Founder and Managing Director

Hiroky has helped base two roles in marketing and PR for global brands, startups, corporates, and art organisations in the UK, Italy, Mexico, Hong Kong, and Japan. He has more than 20+ years of experience in growing brand marketing in 19 countries and has produced 90 shows and events in Europe and Asia.

He has launched Krayon, Inc. to help build the brand value with his team and link it with the client’s financial growth..

In his free time, he likes to travel, run and watch Noh plays.