We know that consumers’ expectations are even higher in a time of creative ideas and innovations. But many brands face a challenge. It takes much work to deliver the essence of brands to Japanese targets. It cannot reach them. It cannot be part of their pre-purchasing. As a result, those brands are in the shadows among the more popular and widely accepted brands in the market. What is the cause of this? The lack of communication strategy, brand-building perception, or current resources might make them do so. We have to delve into the clients’ backgrounds to understand each case.


So, what can we do for those brands? What do we want to do for them? We asked ourselves. Our thought is this. We want to ask who the brands are. We want to think about what their brand’s essence is. We want to find out what makes it hard for brands. We want to solve their issues. We want to support them. And we want to deliver the messages of why brands’ products or services help target lives, how brands strive for their goals, and how brands want to be for them in the long term. We see this as the brand’s core. It is a stance towards their goal. To approach with those consistent but blended messages with diverse angles increase the brand’s exposure and gains media recognition. Then, this is linked to the target’s purchases. It can create ties with them. Not only once but constantly over time.


In essence, we want to be close to the clients. We want to understand their brand’s core deeply. We do this with a long-term view, consistency and passion. We help clients build their style through the three principles. We aim to develop a client’s brand theme that can relate to Japanese targets.

For brand promotion and events

We help brands to build their style from the promotion side. We seek to understand what the driving force is in the market. Then, we create brand stories for targets that want to see, try, and share. And we aim to link their perceptions with the brand’s long-term purchase.

We promote how the brands want to be for a long time.


What we do

PR, Social media, Strategy and planning, Media relations, Showroom, Event and Consulting

For new market

We help foreign and Japanese companies with overseas growth plans. We offer services to meet clients’ requests using market research and insights.


What we do

Marketing, Market research, Business development, Trade show and sales event support, and Consulting


Krayon, Inc.

Kudan Minami 1-5-6-5F

Chiyoda-Ku, Tokyo, Japan

Email: contact☆krayon.jp [☆=@]

Hiroky Nakaya

Managing Director

Hiroky has helped base two roles in marketing and PR for global brands, corporates, startups, and art organisations based in the UK, Italy, Mexico, and Japan.

He has more than 20+ years of experience growing brand marketing in 19 countries and has produced 90 shows and events in Europe and Asia. Then, he set up Krayon, Inc. to help brands be known and sold to targets.

Brands must be back at the roots of who they are at any time or environmental change. It is essential for brand building. Krayon, Inc. puts the values of the brand’s roots first while helping them to adapt to the needs. It is what we can help for brands.

He completed Kyoto University’s Executive Leadership Program.



Luxury fashion, Design, Technology, Foods & Beverages, Art, Interior


Business field

Corporate branding, Brand story, Media Relations, Marketing, Market research, Digital media communication, Executive interview, Set up PR office, Fashion show organizations, Press Release, Event/Trade show organizations, Strategy and planning, Business development, Investors presentation, Buyer’s research, Partners research