Interview with a Men’s Cosmetic Brand ROGEN ROGEN is a Men’s cosmetic brand launched in 2020 in Osaka in Japan. We asked how the founder, Ms. Rie Yagi, created her idea and then developed it as a brand in Japan’s growing men’s cosmetic market. Krayon: Tell us what motivated you to create a Men’s…
Cosme Week Tokyo We attended Cosme Week Tokyo last week. Even though the omicron variant hit in January in Tokyo, 650 cosmetic companies and brands sought business opportunities in Japan during the trade show. We’ve listened to skin problems that they want to solve. We’ve learned about cosmetic products, brands, trends and technologies. Also, there…
Change drivers Discovering change drivers in your business is vital. Those drivers are such as: Comforting regulations Technological advances Consumers’ matureness Some examples are: Airlines, insurance, banks, electricity, gas AI, Big data The change drivers can be an event that leads to: change your standard change your assumption change rules of business…
Exchange values on the Internet – NFT The last article mentioned a few links about the NFTs market with brands. We see that it’s becoming possible to now exchange values on the Internet. It means that you could buy, sell, collect, rent, or resell digital goods. So, what is NFT? NFT is a digital,…
How you avoid a commodity We live in capitalism, where most products become a commodity. It’s a fate in this era. One company launches a new product, and then another starts the same one to sell at a reasonable price. Then, it goes to the game of who can sell the cheapest. You don’t want…
New combinations Today we watched a trend report at CosmoProf Asia Digital Week. Here are a few points that we have in our mind from the trend report. We share them with you. Value creation comes from new combinations. The case links online and offline. E.g. Fintech (payment) x delivery apps (geo) x retail stores…
Where to play In the Japanese fashion market, we have now lots of options to buy clothes. Here, we have luxury, trend, and mass markets. Global luxury brands dominate. Japanese apparel and foreign brands compete with the trend and mass markets. But there are not many Japanese brands that go abroad. You might think of…
How you measure your purchase “I like how the story develops quickly.” “I love the lotion that makes me feel clear skin.” These are people’s voices who have used the best-selling in Japan – Netflix original Korean dramas and Lancome essence lotion. But we are curious about this. What was the point that you…
The value of branding How do you see branding? What is a brand? What is branding? They are vague. But we use them often. It might not be easy to tell the difference and explain what they are. We’ve learned that Japanese companies view branding as advertising, brand logos, names, or product images. It seems…