New at our blog
Collaboration for luxury watches and fashion brands[ultimate_spacer height=”20″] We are excited to collaborate with Joy Grand Corporation, a premier luxury and independent watch agent in Hong Kong. It is renowned for its exceptional service, Joy Grand connects discerning clients across Hong Kong, China, and the Asia Pacific with the world’s most prestigious watch brands, in…
Influencer Marketing[ultimate_spacer height=”20″] Foreign brand’s demand for influencer marketing is still growing in Japan. The brands seek to create emotional connections with customers while adding to the influencer’s personality and sense of trust to narrate brand stories. This move goes on. At the same time, we’ve experienced a gap in recognition regarding how to…
Build trust[ultimate_spacer height=”20″] The Foundation of Successful Brands Building trust is like laying the groundwork for a robust and lasting relationship. It’s the cornerstone of successful brands, enabling them to connect with customers and create a positive work environment. Global brands or agents with global brands clients we’ve worked with have the following commonalities. Here…
Authenticity and relatability[ultimate_spacer height=”20″] Brand marketing will be at the centre in the coming years ahead. Brands seek more and more to nurture emotional connections with customers. This sign will be more robust. In Japan, we see it as the shift to more authenticity and relatability, which will be the key. Influencer campaigns will…
French fashion brands[ultimate_spacer height=”20″] Krayon, Inc. is excited to work with Fédération Française du Prêt à Porter Féminin to promote French fashion brands in Japan. The Fédération, with the support of the French Fashion Committee DEFI, supports over 600 French brands. It helps those brands in France and abroad by providing operational assistance, including wholesale, financing,…
Rethinking the value of branding[ultimate_spacer height=”20″] To reflect, here is what we have written about the value of branding a few years ago. How do you see branding? What is a brand? What is branding? They are vague. But we use them often. It might not be easy to tell the difference and explain…
Image creation[ultimate_spacer height=”20″] Cheryl Leung is a stylist and image director for stills and motions for Hong Kong and China’s luxury, high street, and apparel markets. Now, she is based in Tokyo and continues her work in innovation and imaging for a tech company. Her first career was at POP magazine in London in 2003.…
The value of branding[ultimate_spacer height=”20″] How do you see branding? What is a brand? What is branding? They are vague. But we use them often. It might not be easy to tell the difference and explain what they are. We’ve learned that Japanese companies view branding as advertising, brand logos, names, or product images. It…