New at our blog
Influencer Marketing Foreign brand’s demand for influencer marketing is still growing in Japan. The brands seek to create emotional connections with customers while adding to the influencer’s personality and sense of trust to narrate brand stories. This move goes on. At the same time, we’ve experienced a gap in recognition regarding how to deal…
Build trust The Foundation of Successful Brands Building trust is like laying the groundwork for a robust and lasting relationship. It’s the cornerstone of successful brands, enabling them to connect with customers and create a positive work environment. Global brands or agents with global brands clients we’ve worked with have the following commonalities. Here are…
French fashion brands Krayon, Inc. is excited to work with Fédération Française du Prêt à Porter Féminin to promote French fashion brands in Japan. The Fédération, with the support of the French Fashion Committee DEFI, supports over 600 French brands. It helps those brands in France and abroad by providing operational assistance, including wholesale, financing, export,…
Authenticity and relatability Brand marketing will be at the centre in the coming years ahead. Brands seek more and more to nurture emotional connections with customers. This sign will be more robust. In Japan, we see it as the shift to more authenticity and relatability, which will be the key. Influencer campaigns will take…
Localization The two events launched a new brand and held a trade show in Kyoto and Tokyo. The first one was to invite twenty-ish- guests to Ryosokuin temple in Kyoto. The other was held in Ebisu, Tokyo. At each event, the brand shared with the guests what stories and views they had about launching…
Rethinking the value of branding In Japan, many want to get an understanding of the branding. Many companies, professionals, or freelancers see the chance to respond to that and offer branding services. What about us? What is our thought? We think this way. Having the following questions is more valuable than asking someone for help.…
Three points in the cosmetic industry 2023 In 2023, the Japanese government eased the entry and movement restrictions. We are looking at the sign of active domestic and international travellers. So, what next step do we want to take in business through the COVID experience? Here are three points to understand what is happening in…
Next fashion If your eCommerce business grows at a faster rate, Gross Merchandise Value (GMV) is more than 400 billion yen, and the users reach more than 10 million, what would it make it happen next? From downstream → upstream and downstream From the mass system → producing at minimum 1 item From a few months…
Talk with a stylist Cheryl Leung Cheryl Leung is a stylist and image director for stills and motions for Hong Kong and China’s luxury, high street, and apparel markets. Now, she is based in Tokyo and continues her work in innovation and imaging for a tech company. Her first career was at POP magazine in…
Interview Hong Kong “Building your career is a long way to go. There is no shortcut. There is no manual. What it takes in your career is more than your resume. What it gets in your career is more than your imagination.” Join us in an interview session with our director, Hiroky Nakaya. It’s…
Change drivers Discovering change drivers in your business is vital. Those drivers are such as: Comforting regulations Technological advances Consumers’ matureness Some examples are: Airlines, insurance, banks, electricity, gas AI, Big data The change drivers can be an event that leads to: change your standard change your assumption change rules of business…
Exchange values on the Internet – NFT The last article mentioned a few links about the NFTs market with brands. We see that it’s becoming possible to now exchange values on the Internet. It means that you could buy, sell, collect, rent, or resell digital goods. So, what is NFT? NFT is a digital,…
NFTs market x Brands It’s a movement in the NFTs market that now garners lots of attention. You witness the shift from NFTs x ownership rights to NFTs x limited goods x commercial use. Brands see it as a great chance to expand into virtual spaces. So, you’ll have more to buy, collect, rent…
Anti social media In WWD Japan’s newsletter on 6th December 2021, an editor in chief said that Lush, a British cosmetic retailer, ended all social media, including Instagram. When we read, we asked ourselves. Is that true? It sounds odd to us. Then, we felt that he might have jumped to this conclusion quickly or misperceived.…
Mobility The food truck is popular in Japan. You might think of it as foods such as crepes, kebab, ramen or takoyaki. Now, it’s more than that. It extends its idea during a pandemic. In this period, you are practising new norms. Retail businesses need to tear down the stereotype. One of their tests is…
New website We are pleased to inform you that we have refreshed our website. Carola Straatman is a design expert who has done it. She is the creator of our company’s logo. Her skills and practice enabled her to build up a broad range of clients such as Tommy Hilfiger, Ministry of the Interior…
Imagination in business We cannot keep our minds off this – how important it is to use imagination in business. We imagine that some people see things that others can’t. But some view them. It’s more than a concept or vision. It’s more about things that you can see in a more lasting span. You…
The value of branding How do you see branding? What is a brand? What is branding? They are vague. But we use them often. It might not be easy to tell the difference and explain what they are. We’ve learned that Japanese companies view branding as advertising, brand logos, names, or product images. It seems…