EXAMPLES OF EXPERTISE AND SERVICES FOR BRANDS

• Raising brand awareness to the targets to build your style and support your plan
• Building your brand vision, identity and positioning to be true to the company’s core values
• Providing market insights to build your knowledge about the business and cultural landscape of the market in Japan
• Addressing your market challenges through research to understand better the target needs to support your decision
• Collaborating with your internal team to form a cohesive team to achieve the company’s goals

EXAMPLES OF OUR WORK FOR BRANDS

• Enhanced brand recognition for European fashion brands with 600 sales channels worldwide through the influencer marketing campaign of 900,000 reach.
• Built brand awareness for a European fashion brand founded by an entrepreneur with 1.9 million Social Media followers to implement the marketing program in Japan.
• Helped an Italian food brand set an exclusive deal with a Japanese company, a result that operates 8 directly owned stores and 32 department stores in Japan.
• Elevated French fashion brands’ presence with the French institution backing 600 brands through promotions in Japan.

Krayon, Inc.

Kudan Minami 1-5-6-5F

Chiyoda-Ku, Tokyo, Japan

Hiroky has worked in marketing and PR for Europe, the US, and Asia for global brands and startups.

With 20+ years of experience growing brand marketing in 19 countries, he has produced 90 fashion shows and events in Europe and Asia.

Working closely with brand owners, brand CEOs, and creative directors in Milan, London, New York and Tokyo allowed him to view brands as assets to be nurtured and protected. Besides, it enabled him to consider the brand’s long-term health for generations rather than quarters.

He set up Krayon, Inc. to help brands that are true to their roots, consumers’ desires, and needs in the future.

Krayon, Inc. helps the brand’s growth with a longer view by providing PR, Branding, and Marketing.

He completed Kyoto University’s Executive Leadership Program.

In his free time, he likes traveling, running, tea ceremonies and watching Noh plays.

 

EXPERIENCE

Luxury, Fashion, Design, Foods & Beverages

 

BUSINESS FIELD

Corporate branding, Brand story, Media Relations, Marketing, Influencer Marketing, Market research, Digital media communication, Executive interviews, International PR, Set up PR office, Fashion show organizations, Press Release, Event/Trade show organizations, Strategy and planning, Business development, Showroom, Overseas presentation and negotiation, Investors presentation, Buyer’s research, Partners research

 

ORGANIZATION

Harvard Business Review, Advisory Council Member

 

CONTACT