Three points in the cosmetic industry 2023 In 2023, the Japanese government eased the entry and movement restrictions. We are looking at the sign of active domestic and international travellers. So, what next step do we want to take in business through the COVID experience? Here are three points to understand what is happening in…
Interview with a Men’s Cosmetic Brand ROGEN ROGEN is a Men’s cosmetic brand launched in 2020 in Osaka in Japan. We asked how the founder, Ms. Rie Yagi, created her idea and then developed it as a brand in Japan’s growing men’s cosmetic market. Krayon: Tell us what motivated you to create a Men’s…
Support young talents in Asia We support and nurture future generations in Asia. We help those young talents to link to companies. That is one of our purposes. Now, it started. We started working with Bling International Ltd in Hong Kong to realize our task. We co-partnered with Asian companies such as AWS, LAM…
2022 This year, we will share more about brands, products, digital and consumers in Japan. Also, we will ask brands experts to share insights, knowledge, and views about those themes in our news articles. Then, we want to ask how brands should create, build, and manage in the long term. We hope it will be…
New website We are pleased to inform you that we have refreshed our website. Carola Straatman is a design expert who has done it. She is the creator of our company’s logo. Her skills and practice enabled her to build up a broad range of clients such as Tommy Hilfiger, Ministry of the Interior…
The value of branding How do you see branding? What is a brand? What is branding? They are vague. But we use them often. It might not be easy to tell the difference and explain what they are. We’ve learned that Japanese companies view branding as advertising, brand logos, names, or product images. It seems…
2021 Krayon, Inc. is a company to help build brands values in new markets. We want to be a partner in building a better business with you. To do that, we hold three principles: Passion drives everything Ask what can be better Look at the bigger picture For business development or PR for the Japanese…