Three points in the cosmetic industry 2023 In 2023, the Japanese government eased the entry and movement restrictions. We are looking at the sign of active domestic and international travellers. So, what next step do we want to take in business through the COVID experience? Here are three points to understand what is happening in…
Next fashion If your eCommerce business grows at a faster rate, Gross Merchandise Value (GMV) is more than 400 billion yen, and the users reach more than 10 million, what would it make it happen next? From downstream → upstream and downstream From the mass system → producing at minimum 1 item From a few months…
Talk with a stylist Cheryl Leung Cheryl Leung is a stylist and image director for stills and motions for Hong Kong and China’s luxury, high street, and apparel markets. Now, she is based in Tokyo and continues her work in innovation and imaging for a tech company. Her first career was at POP magazine in…
Interview with a Men’s Cosmetic Brand ROGEN ROGEN is a Men’s cosmetic brand launched in 2020 in Osaka in Japan. We asked how the founder, Ms. Rie Yagi, created her idea and then developed it as a brand in Japan’s growing men’s cosmetic market. Krayon: Tell us what motivated you to create a Men’s…
Make a consicous choice – Interview “Building your career is a long way to go. There is no shortcut. There is no manual. What it takes in your career is more than your resume. What it gets in your career is more than your imagination.” Join us in an interview session with our director,…
Support young talents in Asia We support and nurture future generations in Asia. We help those young talents to link to companies. That is one of our purposes. Now, it started. We started working with Bling International Ltd in Hong Kong to realize our task. We co-partnered with Asian companies such as AWS, LAM…
Cosme Week Tokyo We attended Cosme Week Tokyo last week. Even though the omicron variant hit in January in Tokyo, 650 cosmetic companies and brands sought business opportunities in Japan during the trade show. We’ve listened to skin problems that they want to solve. We’ve learned about cosmetic products, brands, trends and technologies. Also, there…
2022 This year, we will share more about brands, products, digital and consumers in Japan. Also, we will ask brands experts to share insights, knowledge, and views about those themes in our news articles. Then, we want to ask how brands should create, build, and manage in the long term. We hope it will be…
Change drivers Discovering change drivers in your business is vital. Those drivers are such as: Comforting regulations Technological advances Consumers’ matureness Some examples are: Airlines, insurance, banks, electricity, gas AI, Big data The change drivers can be an event that leads to: change your standard change your assumption change rules of business…
Mobile sales cars The food truck is popular in Japan. You might think of it as foods such as crepes, kebab, ramen or takoyaki. Now, it’s more than that. It extends its idea during a pandemic. In this period, you are practising new norms. Retail businesses need to tear down the stereotype. One of their…