Interview Japan
Interview Japan Published date: August 27th 2024 Interview: Managing Director at Krayon, Inc. Place: Kyoto University Link: https://www.elp.kyoto-u.ac.jp/2024/08/27/interview8-7/
Two things
Two things: Those who struggle in Japan follow 100% instructions of what the global head office wants. To copy & paste their intention and apply it to the Japanese market. It isn’t the answer. But many do it. Those who do well in Japan follow what the head office wants. However, the Japanese team…
Localization
Localization The two events launched a new brand and held a trade show in Kyoto and Tokyo. The first one was to invite twenty-ish- guests to Ryosokuin temple in Kyoto. The other was held in Ebisu, Tokyo. At each event, the brand shared with the guests what stories and views they had about launching…
Three points in the cosmetic industry 2023
Three points in the cosmetic industry 2023 In 2023, the Japanese government eased the entry and movement restrictions. We are looking at the sign of active domestic and international travellers. So, what next step do we want to take in business through the COVID experience? Here are three points to understand what is happening in…
Next fashion
Next fashion If your eCommerce business grows at a faster rate, Gross Merchandise Value (GMV) is more than 400 billion yen, and the users reach more than 10 million, what would it make it happen next? From downstream → upstream and downstream From the mass system → producing at minimum 1 item From a few months…
Talk with a stylist Cheryl Leung
Talk with a stylist Cheryl Leung Cheryl Leung is a stylist and image director for stills and motions for Hong Kong and China’s luxury, high street, and apparel markets. Now, she is based in Tokyo and continues her work in innovation and imaging for a tech company. Her first career was at POP magazine in…
Change drivers
Change drivers Discovering change drivers in your business is vital. Those drivers are such as: Comforting regulations Technological advances Consumers’ matureness Some examples are: Airlines, insurance, banks, electricity, gas AI, Big data The change drivers can be an event that leads to: change your standard change your assumption change rules of business…
Mobility
Mobility The food truck is popular in Japan. You might think of it as foods such as crepes, kebab, ramen or takoyaki. Now, it’s more than that. It extends its idea during a pandemic. In this period, you are practising new norms. Retail businesses need to tear down the stereotype. One of their tests is…
New website
New website We are pleased to inform you that we have refreshed our website. Carola Straatman is a design expert who has done it. She is the creator of our company’s logo. Her skills and practice enabled her to build up a broad range of clients such as Tommy Hilfiger, Ministry of the Interior…
Imagination in business
Imagination in business We cannot keep our minds off this – how important it is to use imagination in business. We imagine that some people see things that others can’t. But some view them. It’s more than a concept or vision. It’s more about things that you can see in a more lasting span. You…