NEWS

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Interview with a stylist Cheryl Leung

Interview with a stylist Cheryl Leung Cheryl Leung is a stylist and image director for stills and motions for Hong Kong and China’s luxury, high street, and apparel markets. Now, she is based in Tokyo and continues her work in innovation and imaging for a tech company. Her first career was at POP magazine in…

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Interview with a Men’s Cosmetic Brand ROGEN

Interview with a Men’s Cosmetic Brand ROGEN ROGEN is a Men’s cosmetic brand launched in 2020 in Osaka in Japan. We asked how the founder, Ms. Rie Yagi, created her idea and then developed it as a brand in Japan’s growing men’s cosmetic market.   Krayon: Tell us what motivated you to create a Men’s…

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Make a conscious choice – Interview

Make a consicous choice – Interview “Building your career is a long way to go. There is no shortcut. There is no manual. What it takes in your career is more than your resume. What it gets in your career is more than your imagination.”   Join us in an interview session with our director,…

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Support young talents in Asia

Support young talents in Asia We support and nurture future generations in Asia. We help those young talents to link to companies. That is one of our purposes. Now, it started.   We started working with Bling International Ltd in Hong Kong to realize our task. We co-partnered with Asian companies such as AWS, LAM…

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Cosme Week Tokyo

Cosme Week Tokyo We attended Cosme Week Tokyo last week. Even though the omicron variant hit in January in Tokyo, 650 cosmetic companies and brands sought business opportunities in Japan during the trade show. We’ve listened to skin problems that they want to solve. We’ve learned about cosmetic products, brands, trends and technologies. Also, there…

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2022

2022 This year, we will share more about brands, products, digital and consumers in Japan. Also, we will ask brands experts to share insights, knowledge, and views about those themes in our news articles. Then, we want to ask how brands should create, build, and manage in the long term. We hope it will be…

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Thank you – 2021

Thank you – 2021 What a year 2021 has been for our world! The pandemic year has brought us many challenges. One silver lining for Krayon, Inc. is a reminder of how important it is to get fresh ideas and use insights to help our clients’ challenges.   A few highlights of this year’s news…

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Change drivers

Change drivers Discovering change drivers in your business is vital.   Those drivers are such as: Comforting regulations Technological advances Consumers’ matureness   Some examples are: Airlines, insurance, banks, electricity, gas AI, Big data   The change drivers can be an event that leads to: change your standard change your assumption change rules of business…

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Exchange values on the Internet – NFT

Exchange values on the Internet – NFT The last article mentioned a few links about the NFTs market with brands. We see that it’s becoming possible to now exchange values on the Internet. It means that you could buy, sell, collect, rent, or resell digital goods.   So, what is NFT?  NFT is a digital,…

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NFTs market x Brands

NFTs market x Brands It’s a movement in the NFTs market that now garners lots of attention.   You witness the shift from NFTs x ownership rights to NFTs x limited goods x commercial use. Brands see it as a great chance to expand into virtual spaces. So, you’ll have more to buy, collect, rent…

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#Lush – anti social media

#Lush – anti social media In WWD Japan’s newsletter on 6th December 2021, an editor in chief said that Lush, a British cosmetic retailer, ended all social media, including Instagram. When we read, we asked ourselves. Is that true? It sounds odd to us. Then, we felt that he might have jumped to this conclusion quickly…

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Use of time – Live commerce

Use of time – Live commerce We believe new sales channels create unique experiences that save your time.   We are convinced live commerce is an emerging example of this. Live commerce has the potential to save your shopping time. Could live commerce replace the hassle of wasting hours getting to shops and returning to…

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Mobile sales cars

Mobile sales cars The food truck is popular in Japan. You might think of it as foods such as crepes, kebab, ramen or takoyaki. Now, it’s more than that. It extends its idea during a pandemic. In this period, you are practising new norms. Retail businesses need to tear down the stereotype. One of their…

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How you avoid a commodity

How you avoid a commodity We live in capitalism, where most products become a commodity. It’s a fate in this era. One company launches a new product, and then another starts the same one to sell at a reasonable price. Then, it goes to the game of who can sell the cheapest. You don’t want…

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New website

New website We are pleased to inform you that we have refreshed our website.    Carola Straatman is a design expert who has done it. She is the creator of our company’s logo. Her skills and practice enabled her to build up a broad range of clients such as Tommy Hilfiger, Ministry of the Interior…

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New combinations

New combinations Today we watched a trend report at CosmoProf Asia Digital Week.  Here are a few points that we have in our mind from the trend report. We share them with you.    Value creation comes from new combinations. The case links online and offline.  E.g. Fintech (payment) x delivery apps (geo) x retail stores…

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Imagination in business

Imagination in business We cannot keep our minds off this – how important it is to use imagination in business. We imagine that some people see things that others can’t. But some view them. It’s more than a concept or vision.  It’s more about things that you can see in a more lasting span.   You…

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Where to play

Where to play In the Japanese fashion market, we have now lots of options to buy clothes. Here, we have luxury, trend, and mass markets. Global luxury brands dominate. Japanese apparel and foreign brands compete with the trend and mass markets. But there are not many Japanese brands that go abroad. You might think of…

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How you measure your purchase

How you measure your purchase “I like how the story develops quickly.” “I love the lotion that makes me feel clear skin.”   These are people’s voices who have used the best-selling in Japan – Netflix original Korean dramas and Lancome essence lotion. But we are curious about this. What was the point that you…

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The value of branding

The value of branding How do you see branding?  What is a brand? What is branding? They are vague. But we use them often. It might not be easy to tell the difference and explain what they are. We’ve learned that Japanese companies view branding as advertising, brand logos, names, or product images. It seems…

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2021

2021 Krayon, Inc. is a company to help build brands values in new markets. We want to be a partner in building a better business with you. To do that, we hold three principles: Passion drives everything Ask what can be better Look at the bigger picture For business development or PR for the Japanese…

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