The three events launched a new brand and held a trade show and event in Kyoto and Tokyo. The first one was to invite twenty-ish- guests to Ryosokuin temple in Kyoto. The rest of the two were in Ebisu, Tokyo.

At each event, the brand shared with the guests what stories and views they had about launching a new brand or holding the event. In these cases, the local partner who conveys their ideas and messages would be paramount to the target markets.

Localization is more than just implementing what you do in your home country. Most know that. It is a high skill. It is to re-edit how to fit the target countries’ local culture, customs, tastes, and trends. And it takes action based on the plan with its insights. It would be essential to work with a local partner who will pursue what the brand depicts from a larger view, with a long-term outlook and involving many people. So, it’s all about who you work with and clarification of what you expect from it.

 

Company: Tamano Hikari, Fédération Française du Prêt à Porter Féminin, Ominide Showroom Italy

Place: Kyoto and Tokyo

Year: 2023

Photo: Krayon, Inc., Kuwano Takayuki

Video: Krayon, Inc.

Japanese sake event started with Noh at Ryosokuin Temple in Kyoto

Fédération Française du Prêt à Porter Féminin in Tokyo