If your eCommerce business grows at a faster rate, Gross Merchandise Value (GMV) is more than 400 billion yen, and the users reach more than 10 million, what would it make it happen next?

 

From downstream → upstream and downstream
From the mass system → producing at minimum 1 item
From a few months → 10 days from planning to delivery
From scattered → link everyone via an app
From window shoppers → personalised services
From items → data-driven services

 

This is how a fashion e-Commerce giant, ZoZo, Inc, expands business in Japan. 

 

Related links:

• 2022 3Q Zozo, Inc.  

 

For any ideas, projects or brand promotion in Japan, contact us.