Cosme Week Tokyo

Cosme Week Tokyo We attended Cosme Week Tokyo last week. Even though the omicron variant hit in January in Tokyo, 650 cosmetic companies and brands sought business opportunities in Japan during the trade show. We’ve listened to skin problems that they want to solve. We’ve learned about cosmetic products, brands, trends and technologies. Also, there…

Thank you – 2021

Thank you – 2021 What a year 2021 has been for our world! The pandemic year has brought us many challenges. One silver lining for Krayon, Inc. is a reminder of how important it is to get fresh ideas and use insights to help our clients’ challenges.   A few highlights of this year’s news…

Change drivers

Change drivers Discovering change drivers in your business is vital.   Those drivers are such as: Comforting regulations Technological advances Consumers’ matureness   Some examples are: Airlines, insurance, banks, electricity, gas AI, Big data   The change drivers can be an event that leads to: change your standard change your assumption change rules of business…

NFTs market x Brands

NFTs market x Brands It’s a movement in the NFTs market that now garners lots of attention.   You witness the shift from NFTs x ownership rights to NFTs x limited goods x commercial use. Brands see it as a great chance to expand into virtual spaces. So, you’ll have more to buy, collect, rent…

#Lush – anti social media

#Lush – anti social media In WWD Japan’s newsletter on 6th December 2021, an editor in chief said that Lush, a British cosmetic retailer,¬†ended all social media, including Instagram. When we read, we asked ourselves. Is that true? It sounds odd to us. Then, we felt that he might have jumped to this conclusion quickly…

Use of time – Live commerce

Use of time – Live commerce We believe new sales channels create unique experiences that save your time.   We are convinced live commerce is an emerging example of this. Live commerce has the potential to save your shopping time. Could live commerce replace the hassle of wasting hours getting to shops and returning to…

Mobile sales cars

Mobile sales cars The food truck is popular in Japan. You might think of it as foods such as crepes, kebab, ramen or takoyaki. Now, it’s more than that. It extends its idea during a pandemic. In this period, you are practising new norms. Retail businesses need to tear down the stereotype. One of their…

How you avoid a commodity

How you avoid a commodity We live in capitalism, where most products become a commodity. It’s a fate in this era. One company launches a new product, and then another starts the same one to sell at a reasonable price. Then, it goes to the game of who can sell the cheapest. You don’t want…

Where to play

Where to play In the Japanese fashion market, we have now lots of options to buy clothes. Here, we have luxury, trend, and mass markets. Global luxury brands dominate. Japanese apparel and foreign brands compete with the trend and mass markets. But there are not many Japanese brands that go abroad. You might think of…

How you measure your purchase

How you measure your purchase “I like how the story develops quickly.” “I love the lotion that makes me feel clear skin.”   These are people’s voices who have used the best-selling in Japan – Netflix original Korean dramas and Lancome essence lotion. But we are curious about this. What was the point that you…