Localization The three events launched a new brand and held a trade show and event in Kyoto and Tokyo. The first one was to invite twenty-ish- guests to Ryosokuin temple in Kyoto. The rest of the two were in Ebisu, Tokyo. At each event, the brand shared with the guests what stories and views they…
Rethinking the value of branding In Japan, many want to get an understanding of the branding. Many companies, professionals, or freelancers see the chance to respond to that and offer branding services. What about us? What is our thought? We think this way. Having the following questions is more valuable than asking someone for help.…
Three points in the cosmetic industry 2023 In 2023, the Japanese government eased the entry and movement restrictions. We are looking at the sign of active domestic and international travellers. So, what next step do we want to take in business through the COVID experience? Here are three points to understand what is happening in…
Next fashion If your eCommerce business grows at a faster rate, Gross Merchandise Value (GMV) is more than 400 billion yen, and the users reach more than 10 million, what would it make it happen next? From downstream → upstream and downstream From the mass system → producing at minimum 1 item From a few months…
Talk with a stylist Cheryl Leung Cheryl Leung is a stylist and image director for stills and motions for Hong Kong and China’s luxury, high street, and apparel markets. Now, she is based in Tokyo and continues her work in innovation and imaging for a tech company. Her first career was at POP magazine in…
Talk with a Men’s Cosmetic Brand ROGEN ROGEN is a Men’s cosmetic brand launched in 2020 in Osaka in Japan. We asked how the founder, Ms. Rie Yagi, created her idea and then developed it as a brand in Japan’s growing men’s cosmetic market. Krayon: Tell us what motivated you to create a Men’s…
2022 This year, we will share more about brands, products, digital and consumers in Japan. Also, we will ask brands experts to share insights, knowledge, and views about those themes in our news articles. Then, we want to ask how brands should create, build, and manage in the long term. We hope it will be…
Thank you – 2021 What a year 2021 has been for our world! The pandemic year has brought us many challenges. One silver lining for Krayon, Inc. is a reminder of how important it is to get fresh ideas and use insights to help our clients’ challenges. A few highlights of this year’s news…
Exchange values on the Internet – NFT The last article mentioned a few links about the NFTs market with brands. We see that it’s becoming possible to now exchange values on the Internet. It means that you could buy, sell, collect, rent, or resell digital goods. So, what is NFT? NFT is a digital,…
NFTs market x Brands It’s a movement in the NFTs market that now garners lots of attention. You witness the shift from NFTs x ownership rights to NFTs x limited goods x commercial use. Brands see it as a great chance to expand into virtual spaces. So, you’ll have more to buy, collect, rent…