NFTs market x Brands
It’s a movement in the NFTs market that now garners lots of attention.
You witness the shift from NFTs x ownership rights to NFTs x limited goods x commercial use. Brands see it as a great chance to expand into virtual spaces. So, you’ll have more to buy, collect, rent or sell.
Would you be interested in it? If so, what values do you create? If not, what values do you create instead?
Here are some examples and links:
RTFKT is now a part of the NIKE, Inc. family. 🌐👁🗨 pic.twitter.com/5egNk9d8wA
— RTFKT (@RTFKT) December 13, 2021
💧NOW LIVE @ESQUIRESG X @SATOSHI_STUDIO
3 sneaker NFTs, mixing bold & striking art with traditional Chinese motifs. Two are 2D collectibles & come with the 3D asset. This one below incl a coveted made-to-order phygital sneaker. https://t.co/SxEV8MGDwn#DMATxESQUIRESGxSATS pic.twitter.com/hW3hLAK0Gz
— THE DEMATERIALISED (@dematerialised) December 17, 2021
Interesting Links:
https://thedematerialised.com/
https://www.mckinsey.com/industries/retail/our-insights/state-of-fashion
https://andjelicaaa.substack.com/p/intro-to-the-collector-economy