Interview Hong Kong “Building your career is a long way to go. There is no shortcut. There is no manual. What it takes in your career is more than your resume. What it gets in your career is more than your imagination.” Join us in an interview session with our director, Hiroky Nakaya. It’s…
Thank you – 2021 What a year 2021 has been for our world! The pandemic year has brought us many challenges. One silver lining for Krayon, Inc. is a reminder of how important it is to get fresh ideas and use insights to help our clients’ challenges. A few highlights of this year’s news…
Change drivers Discovering change drivers in your business is vital. Those drivers are such as: Comforting regulations Technological advances Consumers’ matureness Some examples are: Airlines, insurance, banks, electricity, gas AI, Big data The change drivers can be an event that leads to: change your standard change your assumption change rules of business…
Exchange values on the Internet – NFT The last article mentioned a few links about the NFTs market with brands. We see that it’s becoming possible to now exchange values on the Internet. It means that you could buy, sell, collect, rent, or resell digital goods. So, what is NFT? NFT is a digital,…
NFTs market x Brands It’s a movement in the NFTs market that now garners lots of attention. You witness the shift from NFTs x ownership rights to NFTs x limited goods x commercial use. Brands see it as a great chance to expand into virtual spaces. So, you’ll have more to buy, collect, rent…
#Lush – anti social media In WWD Japan’s newsletter on 6th December 2021, an editor in chief said that Lush, a British cosmetic retailer, ended all social media, including Instagram. When we read, we asked ourselves. Is that true? It sounds odd to us. Then, we felt that he might have jumped to this conclusion quickly…
Use of time – Live commerce We believe new sales channels create unique experiences that save your time. We are convinced live commerce is an emerging example of this. Live commerce has the potential to save your shopping time. Could live commerce replace the hassle of wasting hours getting to shops and returning to…
New combinations Today we watched a trend report at CosmoProf Asia Digital Week. Here are a few points that we have in our mind from the trend report. We share them with you. Value creation comes from new combinations. The case links online and offline. E.g. Fintech (payment) x delivery apps (geo) x retail stores…
Where to play In the Japanese fashion market, we have now lots of options to buy clothes. Here, we have luxury, trend, and mass markets. Global luxury brands dominate. Japanese apparel and foreign brands compete with the trend and mass markets. But there are not many Japanese brands that go abroad. You might think of…