Localization The three events launched a new brand and held a trade show and event in Kyoto and Tokyo. The first one was to invite twenty-ish- guests to Ryosokuin temple in Kyoto. The rest of the two were in Ebisu, Tokyo. At each event, the brand shared with the guests what stories and views they…
Change drivers Discovering change drivers in your business is vital. Those drivers are such as: Comforting regulations Technological advances Consumers’ matureness Some examples are: Airlines, insurance, banks, electricity, gas AI, Big data The change drivers can be an event that leads to: change your standard change your assumption change rules of business…
NFTs market x Brands It’s a movement in the NFTs market that now garners lots of attention. You witness the shift from NFTs x ownership rights to NFTs x limited goods x commercial use. Brands see it as a great chance to expand into virtual spaces. So, you’ll have more to buy, collect, rent…
Where to play In the Japanese fashion market, we have now lots of options to buy clothes. Here, we have luxury, trend, and mass markets. Global luxury brands dominate. Japanese apparel and foreign brands compete with the trend and mass markets. But there are not many Japanese brands that go abroad. You might think of…
How you measure your purchase “I like how the story develops quickly.” “I love the lotion that makes me feel clear skin.” These are people’s voices who have used the best-selling in Japan – Netflix original Korean dramas and Lancome essence lotion. But we are curious about this. What was the point that you…