Talk with a stylist Cheryl Leung

Brands, Japan

Talk with a stylist Cheryl Leung Cheryl Leung is a stylist and image director for stills and motions for Hong Kong and China’s luxury, high street, and apparel markets. Now, she is based in Tokyo and continues her work in innovation and imaging for a tech company. Her first career was at POP magazine in…

Change drivers

Digital, Japan, Market

Change drivers Discovering change drivers in your business is vital.   Those drivers are such as: Comforting regulations Technological advances Consumers’ matureness   Some examples are: Airlines, insurance, banks, electricity, gas AI, Big data   The change drivers can be an event that leads to: change your standard change your assumption change rules of business…

New website

Company, Japan

New website We are pleased to inform you that we have refreshed our website.    Carola Straatman is a design expert who has done it. She is the creator of our company’s logo. Her skills and practice enabled her to build up a broad range of clients such as Tommy Hilfiger, Ministry of the Interior…

Imagination in business

Brands, Japan

Imagination in business We cannot keep our minds off this – how important it is to use imagination in business. We imagine that some people see things that others can’t. But some view them. It’s more than a concept or vision.  It’s more about things that you can see in a more lasting span.   You…

The value of branding

Brands, Japan

The value of branding How do you see branding?  What is a brand? What is branding? They are vague. But we use them often. It might not be easy to tell the difference and explain what they are. We’ve learned that Japanese companies view branding as advertising, brand logos, names, or product images. It seems…