Localization The three events launched a new brand and held a trade show and event in Kyoto and Tokyo. The first one was to invite twenty-ish- guests to Ryosokuin temple in Kyoto. The rest of the two were in Ebisu, Tokyo. At each event, the brand shared with the guests what stories and views they…
Rethinking the value of branding In Japan, many want to get an understanding of the branding. Many companies, professionals, or freelancers see the chance to respond to that and offer branding services. What about us? What is our thought? We think this way. Having the following questions is more valuable than asking someone for help.…
Three points in the cosmetic industry 2023 In 2023, the Japanese government eased the entry and movement restrictions. We are looking at the sign of active domestic and international travellers. So, what next step do we want to take in business through the COVID experience? Here are three points to understand what is happening in…
Next fashion If your eCommerce business grows at a faster rate, Gross Merchandise Value (GMV) is more than 400 billion yen, and the users reach more than 10 million, what would it make it happen next? From downstream → upstream and downstream From the mass system → producing at minimum 1 item From a few months…