Luxury watches We are excited to collaborate with Joy Grand Corporation, a premier luxury and independent watch agent in Hong Kong. It is renowned for its exceptional service, Joy Grand connects discerning clients across Hong Kong, China, and Singapore with the world’s most prestigious watch brands, in partnership with LVMH, Richemont, Swatch Group, and Kering.…
Influencer Marketing Foreign brand’s demand for influencer marketing is still growing in Japan. The brands seek to create emotional connections with customers while adding to the influencer’s personality and sense of trust to narrate brand stories. This move goes on. At the same time, we’ve experienced a gap in recognition regarding how to deal…
Build trust The Foundation of Successful Brands Building trust is like laying the groundwork for a robust and lasting relationship. It’s the cornerstone of successful brands, enabling them to connect with customers and create a positive work environment. Global brands or agents with global brands clients we’ve worked with have the following commonalities. Here are…
French fashion brands Krayon, Inc. is excited to work with Fédération Française du Prêt à Porter Féminin to promote French fashion brands in Japan. The Fédération, with the support of the French Fashion Committee DEFI, supports over 600 French brands. It helps those brands in France and abroad by providing operational assistance, including wholesale, financing, export,…
Authenticity and relatability Brand marketing will be at the centre in the coming years ahead. Brands seek more and more to nurture emotional connections with customers. This sign will be more robust. In Japan, we see it as the shift to more authenticity and relatability, which will be the key. Influencer campaigns will take…
Rethinking the value of branding In Japan, many want to get an understanding of the branding. Many companies, professionals, or freelancers see the chance to respond to that and offer branding services. What about us? What is our thought? We think this way. Having the following questions is more valuable than asking someone for help.…
Talk with a stylist Cheryl Leung Cheryl Leung is a stylist and image director for stills and motions for Hong Kong and China’s luxury, high street, and apparel markets. Now, she is based in Tokyo and continues her work in innovation and imaging for a tech company. Her first career was at POP magazine in…
Exchange values on the Internet – NFT The last article mentioned a few links about the NFTs market with brands. We see that it’s becoming possible to now exchange values on the Internet. It means that you could buy, sell, collect, rent, or resell digital goods. So, what is NFT? NFT is a digital,…
NFTs market x Brands It’s a movement in the NFTs market that now garners lots of attention. You witness the shift from NFTs x ownership rights to NFTs x limited goods x commercial use. Brands see it as a great chance to expand into virtual spaces. So, you’ll have more to buy, collect, rent…
Imagination in business We cannot keep our minds off this – how important it is to use imagination in business. We imagine that some people see things that others can’t. But some view them. It’s more than a concept or vision. It’s more about things that you can see in a more lasting span. You…